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Why Apple Adds Apple Logo Stickers To Its Product Packaging
Free marketing
You'll find a sticker or two in the package if you buy a core Apple product, not an accessory. The first time stickers with the Apple logo, then Apple Computer, appeared in an Apple II package was in 1977, and they’ve been there ever since.
Apple has replaced countless stickers, which vary as the company logo has changed over time and the product you purchase has changed. Over the past 46 years, several limited edition stickers in product packaging have been in product packaging, such as the product's colour or the so-called Product (RED) stickers that come with products you buy to help fight HIV.
But why does Apple put stickers on its products?
Because every time someone puts a sticker on something, they give Apple free advertising. Of course, the biggest advertising comes from those who put stickers on their cars or in places that are easily visible to everyone walking by. Apple was one of the pioneers of this marketing, which is now used by several companies, the most famous being GoPro and Supreme.
Some companies have taken sticker marketing much further, such as Red Bull, which even pays people to stick their logo on things. By the way, stickers are quite an interesting collector’s item, and if you have some rarities, then you can try selling them on auction portals because collectors are willing to pay quite well for the really limited ones. Of course, we’re still talking about selling a sticker, not the first unboxed iPhone, but you can still get up to hundreds of dollars a piece.
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